Late last month Jorja Smith returned for her moving new single “By Any Means” from Roc Nation’s upcoming project Reprise, a collection of songs meant to raise awareness to ongoing social justice issues. It will unite multiple artists from the label’s roster in an effort of musical protest that aligns with the Black Lives Matter movement. Now Jorja returns with the music video for “By Any Means.”
The visual was directed by Otis Dominique and Ellington Hammond as they capture immigrants throughout the United Kingdom in candid portraits with family and friends. This isn’t the first time that Jorja has used her platform to make music about social injustices. Earlier this year, Jorja collaborated with Blue Note Records for “Rose Rouge”, a cover of St Germain’s classic, and a music video that supported the ongoing protests throughout the globe. Her 2016 song “Blue Lights” addressed police brutality. “The inspiration behind “By Any Means” really came from going to the Black Lives Matter protest and leaving thinking, what can I do to keep this conversation going? It’s not just a post on social media, it’s life.”
Roc Nation’s Reprise has also teamed up with charity partners like The Gathering For Justice, NACDL Foundation For Criminal Justice, Equal Justice Initiative Mission, Cop Accountability Project in the ongoing fight against police brutality, hate crimes and the numerous violations of civil rights. Watch Jorja’s new music video above.