The 43-year-old G.O.O.D Music CEO and controversial rapper made the announcement on his Twitter on Friday (September 18) whilst simultaneously calling sports clothing brand PUMA trash. As part of his new role, he says he wants to bring rivals Adidas and Puma back together, and mend his relationship with JAY-Z.

JAY-Z has a partnership with Puma, along with many of Kanye’s peers including Pusha-T, Big Sean, Meek Mill, and J. Cole.

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